# Lead Magnets

## 🧲 Creating a Lead Magnet

1. Click on **Digital Offers** on the left sidebar.

2. Select **"Lead Magnet"** as an offer type.

3. **Title Your Lead Magnet:**

   * Enter a title for your lead magnet.

4. **Choose The Lead Magnet Deliverables:**

   * **File:** Upload a digital download file to be sent to the user's email once they provide their information. Leave this blank if no file will be delivered.
   * **Course Permissions:** Select which courses users will gain access to upon submitting their information.
   * **Community Permissions:** Choose the community groups users will join upon providing their information.

5. **Upload a Thumbnail:**

   * Add a thumbnail image that will be displayed on the checkout page.

6. **Upload a Cover (Optional):**
   * Enhance the aesthetics of the checkout page by uploading a cover image that provides additional information about the lead magnet.

<figure><img src="https://190873925-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F73EgIjfvme6LfKIewo4v%2Fuploads%2FHq8DdgtX5DGYfeMnHbie%2FScreenshot_24.png?alt=media&#x26;token=e39a9914-7b02-45e2-9abc-e9853230c136" alt=""><figcaption><p>The image on the left is a cover and the image on the right is a thumbnail.</p></figcaption></figure>

7. **Customize the Confirmation Email (Optional):**

* Personalize the email that users will receive after submitting their information.

8. **Set the Destination (Optional):**

   * Specify the URL users are redirected to after entering their information.
   * By default, users are logged into the platform post-submission. To redirect them to a custom URL, such as a thank-you page, toggle "Redirect users to a custom link."

9. &#x20;**Add Custom Code (Optional):**
   * Insert custom code on the checkout page, such as a Facebook pixel for conversion tracking or live chat integration.

10. Click "**Save** to" create your lead magnet

11. Click "**View offer page"** to preview the lead magnet opt-in page.

## 🔓 Updating User Permissions

To modify the course and/or community permissions for users who have opted in for a lead magnet, follow these steps:

#### Example Scenario

Suppose you want to give access to a new course, **The Art of Disruption**, to users who previously gained access to the **Mindset** course through a lead magnet.

#### Steps to Update User Permissions

1. Click on **Digital Offers** on the left sidebar.
2. Click on the "**Mindset"** Lead Magnet.
3. Add **The Art of Disruptio**n course to the list of Course Permissions.
4. Click **Save**.

Now, all users who accessed the **Mindset** course through its lead magnet will also have access to **The Art of Disruption** course.