---
description: >-
  Intellectra empowers you to send a series of strategically timed emails to
  users, triggered by specific events.
---

# Email Sequences

## ✉️ Creating an Email Sequence:

1. Navigate to the **Emails Campaigns** page on the left sidebar.
2. Click on **New Campaign**.
3. Choose **Email Sequence** as your campaign type.
4. Provide a title for your sequence.
5. Choose a contact list to target (e.g., abandoned checkout).
6. Click **Save**.

<div align="left"><figure><img src="https://190873925-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F73EgIjfvme6LfKIewo4v%2Fuploads%2FvvCDPM4JJLWD5o4LzWZJ%2Fdge.png?alt=media&#x26;token=7b9105de-6e1c-468f-bdd5-ac831a2ff91c" alt="" width="500"><figcaption></figcaption></figure></div>

***

### Configuring an Email:

1. Choose the timing of the trigger.

{% hint style="warning" %}
In addition to new contacts that will eventually join the targeted list, all existing contacts on the targeted list will receive this email at the specified time.
{% endhint %}

{% hint style="warning" %}
For abandoned checkout sequences, consider waiting at least 1 hour before sending the first email, as customers might need time to finalize their purchase.
{% endhint %}

2. Choose the name of the email sender.

{% hint style="info" %}
By default, the sender's name is your account's first and last name. Edit this configuration by navigating to Settings > Domains and adjusting the Default Sender Name field.
{% endhint %}

3. Write a compelling email subject.&#x20;

_To insert the recipient's first and/or last name into the subject field, use the insert keys:_

<div align="left"><figure><img src="https://190873925-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F73EgIjfvme6LfKIewo4v%2Fuploads%2FXrFB0QbThdUZ0K4xrT9N%2FScreenshot_49.png?alt=media&#x26;token=bb3a4280-1c4a-446c-93c0-6183fe4f2358" alt=""><figcaption></figcaption></figure></div>

4. Edit the email body.

To insert the recipient's first and/or last name into the email body, type **\{{FirstName\}}** for the first name and **\{{LastName\}}** for the last name or click on **Merge Tags** and select First Name or Last Name.

<div align="left"><figure><img src="https://190873925-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F73EgIjfvme6LfKIewo4v%2Fuploads%2F0ViYFMydLXp6aUQbArF0%2FScreenshot_50.png?alt=media&#x26;token=a372b0e2-9f95-43a9-a349-52957e3a000f" alt=""><figcaption></figcaption></figure></div>

5. Once you're done editing the body, click **Save**.
6. Before sending an email, click on **Test Send** to ensure proper delivery.
7. When ready to activate the email trigger, click **Publish**.

<div align="left"><figure><img src="https://190873925-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F73EgIjfvme6LfKIewo4v%2Fuploads%2FPZeWP2t9VRbTUL0qjYbm%2FScreenshot_51.png?alt=media&#x26;token=afa89e60-abd3-4a01-a5dd-db79f969ab2a" alt=""><figcaption></figcaption></figure></div>

***

### Adding More Emails to Your Sequence:

* Click on **Add Email** located on the left side.

<div align="left"><figure><img src="https://190873925-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F73EgIjfvme6LfKIewo4v%2Fuploads%2FqB8XbxlPCD7X04dGieFX%2FScreenshot_52.png?alt=media&#x26;token=7ea6445d-2eff-46d2-a4c8-085fb7d6fdb9" alt=""><figcaption></figcaption></figure></div>

***

### Unpublishing Emails:

* To unpublish an email, navigate to the email and click on **Unpublish**.

<div align="left"><figure><img src="https://190873925-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F73EgIjfvme6LfKIewo4v%2Fuploads%2FGvn3zQbFZtGUJb88DvAk%2FScreenshot_53.png?alt=media&#x26;token=678a7af4-0e7e-48f3-99cd-1c177aee0f30" alt="" width="563"><figcaption></figcaption></figure></div>

* To unpublish **all emails** and save them as drafts, return to the email sequences list, click on the three dots at the right corner, and select **Pause Campaign**.

<div align="left"><figure><img src="https://190873925-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F73EgIjfvme6LfKIewo4v%2Fuploads%2FtbXpZy3oiBGnzvzsE2II%2FScreenshot_55.png?alt=media&#x26;token=3f2c30e1-18ed-4798-8b47-302047949616" alt=""><figcaption></figcaption></figure></div>

***

### Editing an Email Sequence Campaign:&#x20;

* To edit the name or triggers of an email sequence campaign, click on the three dots at the right corner and select **Edit Campaign.**

<div align="left"><figure><img src="https://190873925-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F73EgIjfvme6LfKIewo4v%2Fuploads%2FqUCkeHHsULkoFHJAs6FU%2FScreenshot_56.png?alt=media&#x26;token=1c45ad5b-ec8f-4039-b19e-b4257ca1481a" alt=""><figcaption></figcaption></figure></div>
